Ghost Flora

Ghost Flora transforms the city into a living field guide for endangered native plants. The project premiered at the 2026 Portland Winter Lights Festival as an augmented reality scavenger hunt hidden throughout the festival grounds. Participants follow clues to find illustrated posters, unlock each plant through pictogram codes, and watch the species grow in augmented reality. Each discovery reveals the plant’s habitat, the threats it faces, and the web of life that depends on it. The project invites people to slow down and notice the small, fragile life forms that quietly support entire ecosystems.

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Creative Direction

Spatial Storytelling

Storyboarding

Prototyping

Visual Design

3d Modeling & Animation

AR Development

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Process Overview

Ghost Flora combines ecological research, illustration, 3D art, and augmented reality development. The project moved through several stages, from early concept and storytelling to the final citywide scavenger hunt.

Process:

Research: Study endangered native plants and the ecosystems connected to them
Storyboards: Map out the narrative flow of the experience
Wireframes: Design the user journey and interface structure
AR Prototype: Build an early version to test the core interaction
Hand Sketching: Illustrate each plant to establish its character and form
VR Sculpting: Create the initial 3D plants in Gravity Sketch
3D Refinement & Animation: Refine the models and add animation in Blender
AR Development: Build the experience in Lens Studio, including layout, interactivity, and VFX
Poster Design: Create the illustrated scavenger hunt posters using Photoshop and Blender
Installation: Place the posters around the festival and invite participants to explore the hunt

Bringing the Plants to Life

Each plant began as a hand drawn illustration. These drawings became the foundation for the digital sculptures and AR experiences.

The illustrated plants were translated into 3D using a combination of VR sculpting, 3D modeling, and animation. Each species was designed to feel alive and responsive when placed in the viewer’s environment.

AR Build

The augmented reality experience was built in Lens Studio, where the interface, interactions, and visual effects came together into a cohesive system. Each plant appears in the viewer’s environment through an AR placement system, allowing participants to scale and explore the species in their own space. Interactive panels reveal information about the plant’s habitat, ecological relationships, and threats, while subtle animation and visual effects help bring the plants to life.

A Citywide Discovery

Ghost Flora premiered at the 2026 Portland Winter Lights Festival. Illustrated posters hidden around the festival grounds served as portals into the experience. Participants searched for the plants, unlocked them using pictogram codes, and explored the ecosystems connected to each species.

Continue the Hunt

The physical scavenger hunt at Portland Winter Lights has ended, but the experience is still available online. If you would like to explore Ghost Flora from anywhere, visit ghostflora.com and use the pictogram codes below to unlock each plant and bring them to life in AR.

Use these codes to unlock the plants.

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