Project Elements
- Custom-designed Airstream trailer, part of Tractor’s Mad Farmer Tour, featuring mobile storytelling and a branded interior experience now touring the U.S.
- Moss-covered drink station, framed by a gallery wall that included custom artwork I illustrated for the brand, and a hidden AR mirror that let visitors imagine themselves as future “Mad Farmers.”
- Promise Tree installation where visitors wrote pledges to future generations about soil and sustainable food systems.
- Sustainability Game, a spin-to-win quiz that combined education and fun, offering rewards regardless of score.
- Immersive green spaces, filled with texture, natural materials, and calming energy—offering a pause from the bustle of the trade show floor.
Visual & Interactive Design
The booth design was anchored in natural textures—live moss, wood, and stone—layered with clean, minimal brand storytelling. Interactive moments were seamlessly embedded: a mirror that doubled as an AR portal, a playful sustainability trivia game, and tactile elements like handwritten pledges and ingredient displays. The visual direction balanced warmth and modernity, reflecting Tractor’s organic roots and future-focused ethos.
Color palettes were inspired by Tractor’s real beverage ingredients—citrus, hibiscus, mint—paired with earthy greens and rich neutrals. Lighting was used intentionally to create mood and draw attention to interactive zones.
